THE POWER OF STYLE: VERDURA AT 75
|Coco Chanel’s original “Maltese Cross” cuffs designed by Duke Fulco di Verdura circa 1930|
A wonderfully special exhibition opened today, The Power of Style: Verdura at 75. This retrospective of master jeweler Duke Fulco di Verdura (1898-1978) features over 150 jewels designed and created by Verdura himself as well as his objets d’art, photographs, gouache jewelry designs and archival materials. Curated by Carolina and Reinaldo Herrera, who were personal friends of the jeweler, and their daughter Patricia Lansing, The Power of Style celebrates the 75th anniversary of Verdura on Fifth Avenue. Duke Fulco di Verdura, an Italian aristocrat, began his career at Chanel in 1927 after being introduced to the fashion designer by mutual friends Linda and Cole Porter. In 1934, Verdura left Chanel for Hollywood and later New York where he established his own brand in 1939. Over the course of his nearly fifty-year career, he built a notable clientele that included Diana Vreeland, Joan Fontaine, Babe Paley, Marlene Dietrich, Joan Crawford, Millicent Rogers and Greta Garbo, and became one of the most important and influential jewelers of the 20th century.
The Power of Style: Verdura at 75 is on view through December 23 at 745 Fifth Avenue, 12th Floor, in gallery space adjacent to the Verdura flagship store